Your logo plays a huge role in the branding of your business. It’s how your customers quickly recognize your business, and it’s what truly communicates what your business is...
Is it better to incorporate or form an LLC? The answer all lies in the kind of company you’re running. LLCs provide a simple management structure that’s ideal for anyone working in real estate, consulting firms, or partnerships. Corporations, with their stock options and liability protection, are a pretty common choice if you’re working in the entertainment industry, as a contractor, or within a venture backed entity.
When you first hear the term “dissolving a business” it’s all...
Developing a brand and building brand equity takes investments in time, effort, and money. You don’t want to lose all your work and have to start over from the beginning because you skipped a critical first step in brand development–trademark your brand.
You have caught the entrepreneurial spirit and have made the decision to start your own business. You can envision what it will look like but getting from point A to point Z may still be a mystery. Road blocks and unexpected problems may cause you to have to pivot along the way, but how you adapt to these changes will be a big indicator of how successful your business will be. Forget about big marketing budgets, successfully starting your own company doesn’t have to break the bank; it is about a clear plan, organization, and decision making.
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important.